Race The Ultimate Champion

What We Were Proving.Horse racing provides athleticism comparable to other sports, to promote tickets for Ascot’s Champions Day race meeting.

How We Proved It.We gave people the chance to experience the acceleration and power of a champion racehorse, over the first ten metres using a state-of-the-art lighting rig.

The Proof.39 pieces of coverage including Sky Sports News, The Sun, ITV and Evening Standard with a combined reach of 13.2 million. Over 750,000 content views and public and talent social posts with a reach of over 500,000 across Twitter and Instagram. 97% recommendation rate amongst participants. 

Increase in ticket sales for the Champions Day event at Ascot against the previous year.